外貿(mào)B2C零售網(wǎng)站建設(shè)其實(shí)不難，購(gòu)買外貿(mào)網(wǎng)站模板的時(shí)候，好的服務(wù)商都會(huì)同時(shí)提供空間域名等服務(wù)，同時(shí)提出網(wǎng)站建設(shè)的一般建議。商城建設(shè)做好后，對(duì)于外貿(mào)新手來說推廣營(yíng)銷是最大的難題。外貿(mào)新手要怎么推廣外貿(mào)呢?各種推廣方法網(wǎng)上是鋪天蓋地，但是，所有的外貿(mào)推廣都是為了四個(gè)目標(biāo)：
Foreign trade is not hard to B2C retail website construction, buying foreign trade website templates, good service will provide space domain name services, at the same time, this paper puts forward the general advice for the website construction. Well after mall construction, marketing for new foreign trade is the biggest problem. How to promote foreign trade foreign trade rookie? Various online promotion method is overwhelming, but all of the foreign trade promotion is to four goals:
一、SEO推廣的目的要考慮客戶的利益
One, to consider the purpose of SEO to promote the interests of the customer
Facebook的推廣是目前外貿(mào)推廣在SNS方面的主流。但是，剛開始放廣告肯定是不行的，要在“有內(nèi)容”的內(nèi)容中輕巧地插入廣告，讓客戶覺得你的產(chǎn)品是對(duì)他們有利的，才能引導(dǎo)他們來你的網(wǎng)站購(gòu)買產(chǎn)品。如果一開始沒有認(rèn)準(zhǔn)這個(gè)要點(diǎn)，一味地只想著推廣自己的產(chǎn)品，沒有考慮到客戶的需求，客戶看見廣告就馬上關(guān)閉頁(yè)面，怎么還會(huì)注意到你的網(wǎng)站是否對(duì)他們有利呢?所以，推廣的內(nèi)容要設(shè)定好又巧妙。
Facebook's promotion is the mainstream of current foreign trade promotion in SNS. But, beginning to put advertising can't be sure, in the content of the "content" lightly insert ads, let the customer think your product is good for them, to guide them to your website to buy the product. If at first you don't look for this point, just want to promote their own products, blindly without considering the needs of customers, customer close the page immediately saw the AD, how will also notice your site to their advantage? So, the content of the promotion to set good and clever.
二、SEO推廣的目標(biāo)是給網(wǎng)站開發(fā)客源
Second, the goal is to give of SEO promotion development customers
巧妙的內(nèi)容已經(jīng)有了，也有信心能讓客戶關(guān)注到網(wǎng)站了，但是為什么網(wǎng)站流量還是不多呢?有3個(gè)原因：推廣沒有考慮到搜索引擎的影響;沒有選擇好推廣的平臺(tái);推廣的對(duì)象不是產(chǎn)品主要客戶群。推廣的內(nèi)容是要結(jié)合關(guān)鍵詞，能讓谷歌收錄最好;推廣選擇的平臺(tái)最好是大平臺(tái)，社區(qū)、論壇、博客等多種平臺(tái)結(jié)合在一起;要有針對(duì)性地推廣，例如EDM營(yíng)銷推廣不能盲目地發(fā)郵件，而是要選擇相應(yīng)的客戶群。
Clever content have, also can have the confidence to let customer care to the site, but why traffic or not? There are three reasons: failed to consider the influence of the search engine promotion; Don't choose good promotion platform; Promotion of the object is not the main products customers. Promotion is to combine the content of the key words, can let Google included best; Promotion platform of choice is the best platform, community, BBS, blogs and other platform together; To a targeted promotion, such as EDM marketing promotion email can not blindly, but should choose corresponding target customers.
三、為了讓網(wǎng)站能留住客戶
Third, in order to make website can retain customers
推廣不只是站外推廣，站內(nèi)的推廣也是至關(guān)重要的。外貿(mào)網(wǎng)站的功能不只是一個(gè)購(gòu)物網(wǎng)站，它本質(zhì)還是一個(gè)網(wǎng)站，一個(gè)要靠搜索引擎來吸引，流量的網(wǎng)站。因此，網(wǎng)站的產(chǎn)品詳情要做好、網(wǎng)站可以設(shè)置一些資訊內(nèi)容。網(wǎng)站的頁(yè)面要設(shè)計(jì)得體大方，這點(diǎn)可以參考其他外貿(mào)大站設(shè)計(jì)，包括banner廣告圖和產(chǎn)品圖片。內(nèi)容可以方便用戶瀏覽，搜索引擎的收錄，提高網(wǎng)站權(quán)重;圖片能提高客戶購(gòu)買率。網(wǎng)站的結(jié)構(gòu)設(shè)計(jì)要合理，CTA按鈕等布局合理等。
Don't just stand outside promotion, site promotion is also very important. Foreign trade the functionality of the site is not only a shopping website, its essence is a web site, a want to rely on search engines to attract, flow of site. Therefore, website product details to do well, can set up some information content. Decent website page to design, it can be reference for other foreign trade big station design, including banner ads and product pictures. Content can facilitate users to browse, search engines, increase website weight; Pictures can improve customer purchase rate. Website structure design is reasonable, the CTA buttons such as rational layout, etc.
四、為了客戶的滿意度
Fourth, to customer satisfaction
客戶的滿意度來源有兩種：產(chǎn)品、服務(wù)。在做外貿(mào)之前，對(duì)產(chǎn)品市場(chǎng)的調(diào)查是必要的，如果產(chǎn)品沒有競(jìng)爭(zhēng)力的話，那么推廣再多也很難達(dá)到很好的效果。選擇好了產(chǎn)品，專業(yè)的服務(wù)也不能懈怠。大部分的網(wǎng)站差評(píng)來自于對(duì)產(chǎn)品質(zhì)量的批評(píng)，但是專業(yè)的服務(wù)能讓差評(píng)率降低。在做推廣的時(shí)候，不能夸大其詞，這樣客戶對(duì)你的產(chǎn)品質(zhì)量才不會(huì)過于期待，最后導(dǎo)致差評(píng)率升高，得不償失。
There are two sources of customer satisfaction: products and services. Prior to do foreign trade, the product market survey is necessary, if products are not competitive, so promotion is also more difficult to achieve very good effect. Choose good products, professional services can't slack off. Most of the sites bad review from the criticism of the quality of the product, but the professional service can make bad review rate reduced. When doing the promotion, cannot be exaggerated, so the quality of your products to customers won't be too look forward to, and finally result in higher rate of bad review, do more harm than good.
其實(shí)總結(jié)一句話：為客戶考慮。雖然推廣的最終目的是為了讓網(wǎng)站賺錢，但是推廣的內(nèi)容和方向卻是面向客戶的。在推廣中千萬不能忘了這些目標(biāo)。
Summary sentence: actually consider for the customer. Although the ultimate goal of promotion is to let the site to make money, but the content and direction of promotion is customer oriented. Don't forget to these goals in the promotion.
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